industrial design

Product development always begins with industrial design, in the broadest sense of the term. Industrial design involves brainstorming, concept development, visualization and product design – or all of these combined. Good industrial design always takes into account the products and services usability. In our projects, it is essential that industrial design and mechanical design go hand in hand, ensuring that both areas are considered simultaneously.

User testing

User-centered design and user testing are also an integral part of industrial design, and this is one of our particular strengths. Listening to end-users, understanding them and taking their needs into account in the design process enables a successful outcome. It is important to consider the needs of both clients and end-users – these may differ from one another.

Visual Design

Both mechanical and digital products require a user interface. User interface design is also part of product design. The user interface is often the user’s first point of contact with the product; at its best, it conveys everything needed to use the product, minimising the need for separate instructions and their translations. A successful visual design is usually the result of numerous design iterations and user tests. However, there is often more than one good solution – our particular strength lies in our ability to produce a wide range of alternative visual concepts. 

Software

The tools we commonly use for concept design are 3ds Max, Blender, Rhinoceros, Cinema 4D and Adobe XD. Adobe Photoshop, Adobe Illustrator and Adobe InDesign are the most used programmes for working on graphics.

Visualizations can be created for various purposes: to illustrate a new product, to present different colour or material options for a product, to assist with spatial planning, or, for example, to show the kind of environment in which the product would be used. Visualizations can help customers and users to visualize the size, colours, different variations, materials or intended use of a product or space. In marketing, different images of a product or space are vital.

What kind of visualizations?

We have produced a wide range of product visualizations, including photo montages, product images of both new and existing products, drawn or painted illustrations, 3D visualizations, and combinations of photographs, drawings and 3D modelling, amongst others. Visualizations can be created in various ways; it depends entirely on the client’s needs – whether they want photorealistic marketing images or quick concept sketches with a hand-drawn look.

To create visualizations, we use various 3D modelling programmes, hand-drawing and/or Adobe image-editing software. There are really no limits to what we can do with visualizations – even the wildest ideas can be brought to life!